A Luxury Car That Is Saving The Rainforest
In this unique program, as many as twenty-eight coconuts are used in a single Mercedes A-Class, to make the headrests, seats, visors and even bumpers. Under a joint venture with the United Nations Environmental Program (UNEP) and Brazil-based Program Poverty and Environment in Amazonia (POEMA), DaimlerChrysler is working to make their cars, or at least their interiors, more biodegradable. The brown fibers from the outside of the coconut that are usually discarded are mixed with natural rubber and molded into various forms for the car.

The goals of this program are to reforest areas cleared by fires, and to create mixed forests. The jobs generated deter further Amazonian deforestation and have succeeded in increasing the average local family income close to ten fold. The social implications of the project are equally impressive providing rural income opportunities for 4,000 farmers and factory workers.









April 4th, 2007 16:41
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September 27th, 2008 22:48
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