Archive for March, 2009
Shifting the Paradigm
Tuesday, March 3rd, 2009In a potentially paradigm shifting move, last year Best Buy made an investment in the electric motorcycle manufacturer, Brammo. Now, the word on the street is that Best Buy will start selling Brammo’s Enertia electric motorcycle at five West Coast stores this spring.
“According to a report in Greentech Media, the CE chain will carry a $12,000 electric motorcycle in select West Coast stores starting in May, with Geek Squad workers possibly providing repair services in empty car A/V installation bays.”
It’s great to see companies, like Best Buy, take the bull by the horns and be the market disuptor instead of another victim of market disruptions.
Be Inspired by a Butterfly
Monday, March 2nd, 2009We’ve been inspired by The Biomimicry Institute’s new website, Ask Nature. Co-Founder, Janine Benyus describes the site this way:
AskNature is the online inspiration source for the biomimicry community. Think of it as your home habitat—whether you’re a biologist who wants to share what you know about an amazing organism, or a designer, architect, engineer, or chemist looking for planet-friendly solutions. AskNature is where biology and design cross-pollinate, so bio-inspired breakthroughs can be born.
There are so many natural innovations around us that we can leverage. Designing a better world will only be enhanced by a deeper understanding of how nature works.








