Shifting the Paradigm
Tuesday, March 3rd, 2009In a potentially paradigm shifting move, last year Best Buy made an investment in the electric motorcycle manufacturer, Brammo. Now, the word on the street is that Best Buy will start selling Brammo’s Enertia electric motorcycle at five West Coast stores this spring.
“According to a report in Greentech Media, the CE chain will carry a $12,000 electric motorcycle in select West Coast stores starting in May, with Geek Squad workers possibly providing repair services in empty car A/V installation bays.”
It’s great to see companies, like Best Buy, take the bull by the horns and be the market disuptor instead of another victim of market disruptions.








